MailChimp has defined the elements of an email list that will trigger an Omnivore warning, including stale email addresses, unfamiliar email addresses and spam traps. One simple way to overcome an omnivore warning is by using an email verification system like Bounceless.io that helps you detect which addresses are likely to bounce back and generate complaints. Once you receive a warning you’ll have to take action. Warnings can be seen via email (as seen in the image above) or within the MailChimp SaaS. Here’s what an Omnivore warning looks like ↓ MailChimp won’t send your email campaign to the list until you improve the data to meet Omnivore’s standards. What is an Omnivore warning?Īn Omnivore warning is a message MailChimp sends to users when an email list is not clean enough. Email systems can be blocked by Internet Service Providers (ISP) for sending to much spam. They want to protect their reputation - as well as yours! You see, getting the reputation of being a spammer can cause major problems for both of you. MailChimp doesn’t run Omnivore to be sinister or annoying. And purposely, it will not tell you which addresses it views as high-risk - so it is on you to diagnose which ones are the problem, and fix it. If the risk level is deemed high enough, MailChimp will not deliver to those addresses. Omnivore’s algorithm assigns a level of risk to each email list that you import. MailChimp debuted Omnivore in 2008 and fine-tunes the algorithm regularly based on feedback and AI. If your list has a high percentage of these there is a good chance it will cause an Omnivore warning and you will be forced to address the problem before proceeding. Omnivore looks for email addresses that might trigger complaints, high bounce rates, or blacklisting. It uses an artificial intelligence (AI) system that automatically scans every email list you upload to the MailChimp system. Think of Omnivore like MailChimp’s filter. We’ve also included a guide to verify your email list and prevent future Omnivore warnings. This post explains in detail how Omnivore works, types of Omnivore warnings and what to do if you receive one. And while Omnivore is necessary it can make marketing campaigns a bit of a chore if the rules are not followed. MailChimp uses Omnivore to reduce suspicious activity stemming from malicious email addresses, bad URLs, and questionable keywords. If you use MailChimp, then its abuse-prevention program Omnivore may make it more difficult to get 100% email deliverability on your email campaign.ĭoes this look familiar? It’s an Omnivore warning.
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